CVS Brand Refresh

Packaging Identity

Research, Typography, Image making, Layout design, Packaging, Environmental design, Production mockups

CVS is proud to debut a bold new look and feel for the store brand – a refresh over a year in the making, rooted in what matters most to their customers. From clear, easy-to-read labels to emphasized key product benefits and new design elements – every detail was crafted to simplify the shopping experience, whether in-store or online.