New York Botanical Garden
Rebrand of a Visual Identity
Research, Brand Strategy, Typography, Image making, Layout design, Book binding, Environmental design, Packaging, Website and digital platform development
The New York Botanical Gardens is the largest botanical garden inside of a city in the United States, as well as a leader in biodiversity and plant life conservation. Bright colors, vector elements, and photography of the grounds highlight the brand’s personality. NYBG is dedicated to providing a pleasurable and informative walking experience for people looking to escape into nature within the city so that they can relax and enjoy various plant life.